A recent read of Retailwire revealed that consumers in the UK are looking for more than nutritional info when purchasing food. Shopping with a clear conscience is the latest priority. In a new study called Shopping Choices: Attraction or Distraction? 93% of consumers said they wanted ethical information and 92% wanted environmental information on their food packaging.

Could this be the new wave in US product standards as well? At FreeBird, this is music to our ears. "Family Farms" and "Free to Roam" are a few of the phrases we proudly display on our products, simply because they ring true. Who knew that meant we were ahead of the times?