COOL Labels On Consumers' Minds

A recent Consumer Reports survey reveled that 92% of Americans support Country of Origin Labels. USA Today reports that a Gallup Poll showed  half of our nation's grocery shoppers make an effort to buy US food. Maybe that's why poultry lovers are eating up the fact that FreeBird chickens are raised on family farms in the heart of Amish country.

While COOL labels provide most customers with security, educated consumers will always dig deeper. (And sooner or later that becomes the standard.) In addition to knowing where their food comes from, these people want to know that whatever they are purchasing has been raised, grown or produced using the highest standards.

And they don't have to be industry specialists to find out. This kind of  information is everywhere. For instance, FreeBird proudly publicizes that we feed our chickens a diet of pure corn and soybeans rather than typical "chicken feed" (which has extenders and animal byproducts), because consumers have a right to know. The fact that they fall for the taste is a whole different story.